Ras John's Reggae Road at REGGAE.com is the source for info on Reggae Music featuring Bob Marley and Ziggy Marley, Rasta Reggae Roots and Reggae Culture plus lot's more sending Jah Blessings to all!

Ras John's REGGAE.com is Roots & Cultural Reggae music featuring Bob Marley & Ziggy Marley plus Ras John Picks, news on Reggae

Luther McKenzie

E-Mail: Lmackie777@aol.com

PRODUCTION SPECIALIST

High Performing Event Producer/Promoter with twenty-year track record with expertise in directing a variety of projects including musical performances, radio and television programs, live and studio recordings, etc. Skilled strategist who transforms strategic plans into a workable and successful project. Energetic leader and facilitator of projects from ground up. Proven ability to develop and structure all events with due diligence, high level execution and consistency. Ability to create inclusion among team to ensure that all production events are represented and delivered in a professional manner. Solid knowledge of technological requirements. Demonstrated ability to work effectively with all levels of employees. Multi-tasker, superior communication/presentation skills, and in-depth awareness of multicultural issues. Excellent interpersonal skills which allow for development of good rapport with colleagues, clients and employees. Excellent time management skills, organized, meticulous, and strong initiative.

AREAS OF EXPERTISE

Project Management	Marketing Strategy Development	Market Research
Project Planning & Execution	Sound and Light Coordination	Negotiation
Total Quality Management	Vendor Management	Multi-Project Operations

PROFESSIONAL EXPERIENCE

1/90-Present Mack-Ace Enterprises Inc.

Founder/President/CEO

Own and operate a full service special event production firm. Recruit, train and provide direction for large production crew for major concerts, festivals and special events worldwide. Direct responsibility for the coordination, production and promotion of musical performances, radio shows, award shows, club promotions, radio and television ad productions, and live/studio recordings. Successfully develop and facilitate a variety of special event projects. Multi-tasking as production manager, stage manager, and event coordinator. Excellent track record in concert and festival productions as well as high profile club promotions. Prepare, administer and maintain operating budget. Initiate and successfully produced the first Reggae Songwriting Competition in 2005. Prepare and submit end of year financial reports to accounting firm.

2/93-Present The Reggae Soca Music Awards

Producer

Successfully coordinate and execute Award ceremony that recognizes indigenous music including genres such as Reggae, Soca and Calypso. Manage all components of production including, staging, sound, light and production crew. Organize the voting process with efficacy. Prepare marketing and promotion strategy. Responsible for sourcing sponsorship funds for event. Ensure event is executed in a timely and efficient manner.

4/94-9/98 Shang Records

President

Independent record label specializing in Jamaican reggae/dancehall and hip hop music. Managed all media relations and marketing activities. Signed, managed and developed top international artists such as Shabba Ranks, Patra, Mad Cobra, Richie Stephens and Ky-mani Marley. Additional duties included tour coordination, on-the-road artist management, contract negotiations, booking individual performances for artist, overseeing recording projects, producing, publishing and promoting records.

1/96-12/05 WAVS 1170 Radio

On air personality

Produced and hosted a weekly show titled “Music Lessons”; a radio show that focused on the history and culture of all genres of music utilizing a musical format.

PROFESSIONAL MEMBERSHIPS

96-97 National Academy of Recording Arts and Sciences (NARAS)

Board Member / The organization responsible for the facilitation of the Grammy’s.

Recruited members for NARAS.
Participated in “Grammy’s in the Schools”- a program which encouraged children to get involved in the arts.
Lectured at schools
Served as panelist for music seminars.
Conducted musical workshops.