The popularity of online video has caused a major shift in the way Americans consume media. Nielsen estimates that in December 2009, there were 137 million viewers of online video in the United States, watching an average of 193 minutes of video each.

"...impressed by your branded online entertainment marketplace.  In short, you're online video stars are the "1%" or "Influentials" we see regularly driving 20-40% of a site's traffic (or in the Subway Fresh Buzz case, over 70%)".  Tae Kim, Meteor Solutions